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January 6, 2017
By: TOM BRANNA
CANADA: P&G’s Tide purclean has teamed with Grammy Award-winning Canadian singer-songwriter and advocate for the environment Nelly Furtado to introduce the brand’s new partnership with WWF-Canada in support of the Count for Nature movement. Back in November, every time someone tweeted to @Tide, sharing an action they take to help the environment, using both #purclean and #CountForNature, the P&G brand donated $1 to WWF-Canada’s Count for Nature Campaign.
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